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How to Build the WOW Factor in Your Business

The "WOW" factor is a term used to describe what a business does to go above and beyond customer expectations in delivering a great product and service experience. Providing more than what your customer expects.

Nowadays, we are drawn to people, products and processes that can be described as impressive, engaging, memorable, head - turning, jaw dropping, or spectacular. When people have an intensely positive reaction to something about your business, you've got a WOW Factor!

In today's article I am providing a few suggestions to get that WOW Factor going in your business.

Here are 6 suggestions that can impact your business.

WOW Factor #1: Take the lead - Innovate new products and services. Be the first to market. Disturb the status - quo. Set the de facto standard. Develop a game changer. Introduce the next big thing. Differentiate yourself from competitors. Dominate your target market. Become a standout!

WOW Factor #2: Become the "best choice." Make your products, services, or customer experience easier, better, faster or cheaper than your competition. Provide quality! Offer exceptional value and the most convenience. Your entire business is your product, and it must shine throughout. When it does, YOU become the "best choice."

WOW Factor #3: Dazzle the senses - Become a customer magnet - engaging fun, entertaining, motivational. Tell relevant humorous or inspirational stories. Offer a new vision. Be distinctive, thought provoking, dramatic, or even controversial. Get inside your customers heads and hearts!

WOW Factor #4: Offer Overwhelming Proof - Take away all doubt about the value of your product or service. Include testimonials, eye-opening case studies, enthusiastic reviews, demonstrations, samples, or no-risk guarantees. Provide statements of authorities, facts, or statistics to prove your claims - the more interesting, shocking, surprising, and compelling your facts and figures the greater the WOW Factor. Make your case so convincing that the customer's decision to buy from you is a no-brainer!

WOW Factor #5: Impress with Exceptional know-how- Preparation, knowledge, expertise and professionalism produce immediate confidence with customers. People want to do business with those they trust-those who inform them, teach them, or take them by the hand and show them exactly what to do. Become the best resource to solve their problem. Take away their worry or frustration. Make their task easier. Lighten their burdens. Encourage and reassure customers that they have come to the right place.

WOW Factor #6: Give killer Customer-Care- Provide a fast resolution to customer problems. Apply the Golden Rule (treat others the way you wish to be treated). Go the extra mile. Exhibit a high degree of fairness and integrity. Give the most value you can for every dollar the customer spends. Deliver on your sales promise, and exceed expectations if possible.

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Until Next Time,

Here's to Your Success!!!

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